New Arrival Bras

New products

Prints that Pop, Comfort that Lasts.

Designed to support you all day long, these bras feature bold, playful prints that let you express your style from the inside out.

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Soft, Seamless, and Made to Move With You

Say goodbye to ordinary and hello to panties that feel like second skin.

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Need help finding your perfect fit? Our team is just a message away.

Comfort That Moves With You – From Day to Night

50% Discount

60% Discount

Boyshort Briefs

Women's Floral Printed Mid Rise Bermuda Lounge Shorts

Bottom Wear

Hipsters Briefs

Lace Bra

LeadingLady – Where Comfort Meets Confidence

At Leading Lady, we believe that great lingerie is about more than just support or coverage; it’s about how it makes you feel from within. It all comes down to beginning the day in comfort, projecting confidence, and finishing the day with a sense of accomplishment and relaxation. Whether you're reaching for an everyday bra, a cozy pair of cotton panties, or a soft nightdress, our collection is crafted for women who want more from their innerwear—more ease, more style, more authenticity.

We are not just a lingerie brand. We’re your daily companion in comfort, tailored to meet the needs of Indian women across ages, shapes, and lifestyles.

Thoughtfully Designed, Beautifully Worn

Each product at Leading Lady is designed with real bodies and real routines in mind. No unrealistic cuts, no itchy fabrics, and definitely no one-size fits-all solutions. Instead, we focus on gentle silhouettes, breathable materials, and wear-all-day designs that feel as good as they look.

Whether you’re heading to work, lounging at home, traveling, or dressing up for a special evening, our pieces are made to be lived in. Our collection, which includes everything from seamless panties and soft non-wired bras to matched lingerie sets and airy nightwear, is
designed to make your life easier every day.

Bras That Support More Than Just Your Body

Finding a well-fitting bra shouldn’t feel like a challenge. That’s why our bras are created to offer comfort without compromise—no poking underwires, no slipping straps, no rigid padding. Whether you prefer full coverage, t-shirt styles, wireless designs, or lightly padded options, our bras are tailored to move with you.

We understand the Indian woman's lifestyle, and our bras reflect that understanding. Moisture-wicking cotton, stretchable fabrics, breathable backs, and easy closures make them ideal for all-day wear in Indian weather. And with size options that go beyond the basics, every woman can find her perfect fit.

Underwear That Feels Like a Second Skin

Your underwear should be the most comfortable article of apparel. Our panties are made with soft fabrics, smart stitching, and no-fuss fits that give you freedom of movement without digging or discomfort. Whether you're looking for bikini cuts, hipsters, briefs, or boyshorts, we offer panties that balance coverage, comfort, and style.

With cotton-rich designs, sensitive-skin-friendly textures, and shapes that stay put, our underwear collection is a customer favorite, built to last, and loved from the first wear.

Lingerie Sets That Celebrate You

Nothing says “I’ve got it together” like a matching bra and panty set, and our coordinated lingerie sets are the perfect blend of functional and fabulous. Whether you’re choosing a minimalist set for daily wear or a romantic mocha-toned duo for a special occasion, our lingerie sets offer both softness and style.

Because lingerie isn’t just about utility. It all comes down to how you present yourself, even in private.

Nightwear That You’ll Want to Live In

At the end of a long day, there’s nothing better than slipping into something that feels light, breathable, and soft against your skin. That’s where our nightwear steps in. From cotton nightdresses to relaxed pajama sets, our sleepwear is made to help you wind down in comfort and style.

These are pieces you’ll want to wear not just to bed, but for slow mornings, cozy evenings, and everything in between. Thoughtful designs, non-restrictive cuts, and skin-loving fabrics make our nightwear a go-to for real rest and real comfort.

Size-Inclusive, Style-Forward

At Leading Lady, we believe that every woman deserves innerwear that fits—not just physically, but emotionally.
That’s why we offer a wide size range across all our categories, including plus-size bras and panties that provide enhanced support without
compromising on style.

We’re constantly listening to our customers, expanding our designs, and ensuring that inclusivity is not an afterthought—it’s our foundation.

Why Women Choose Leading Lady

Skin-friendly fabrics ideal for Indian weather
Inclusive sizing from petite to plus
Seamless and breathable designs
Coordinated sets and elegant styles
Easy navigation and secure checkout
Trusted by women across India

Whether you're buying your first bra, refreshing your everyday essentials, or indulging in some well-deserved comfort, you’ll find exactly what you need at Leading Lady.

Comfort Begins Here

Lingerie should never feel like a burden. It should feel like home.

With every product we create, our goal is simple: to help you feel your best, every single day. Browse LeadingLady.in and explore lingerie that celebrates you, just as you are.

Because comfort isn’t a luxury, it’s a right. And you are worthy of constantly feeling like a leading lady.